Build Republic | Design Studio | Hong Kong
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Collaborated with Haier, a Chinese consumer white goods company, to create unique user experiences through research and development. 

Project Scope:
Industrial Design
CMF Studies
Market Research
Design Strategy

Client: Haier
Sector: Consumer White Goods
Project Year: 2016–Present

Project: Confidential

We had the opportunity to collaborate with Haier and their various brands to explore the potential growth of consumer white goods within different target demographics.

Together, we have conducted user interviews, developed market research, and provided strategic design to understand the essential needs of the user. By doing so, we have been able establish unique user experiences and make emotive CMF designs effective for each individual brand.