We had the opportunity to collaborate with Haier Group to explore the potential growth of consumer white goods within different segments.
Together, we have conducted user interviews, developed market research, and provided strategic design to understand the essential needs of the user. By doing so, we have been able to establish unique user experiences and create relevant CMF designs effectively for each brand.
Client: Haier Sector: Consumer White Goods Project Year: 2016–Present
Project Scope: Industrial Design CMF Studies Market Research Design Strategy