Build Republic | Design Studio | Hong Kong
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Haier

CMF, ID, RESEARCH, STRATEGY

We had the opportunity to collaborate with Haier Group to explore the potential growth of consumer white goods within different segments.

Together, we have conducted user interviews, developed market research, and provided strategic design to understand the essential needs of the user. By doing so, we have been able to establish unique user experiences and create relevant CMF designs effectively for each brand. 

 

Client: Haier
Sector: Consumer White Goods
Project Year: 2016–Present

Project: Confidential

Project Scope:
Industrial Design
CMF Studies
Market Research
Design Strategy