With so many existing online shopping apps in the market, PRESSIE is trying to make a change. User research found that people are often too busy, too shy, forgetful, or have difficulty find the right gift. People want gifting to be fun and easy but most importantly they want too find the perfect gift. PRESSIE is about capturing those special moments of gifting. The launch of PRESSIE was introduced in 2015, with over a 100,000 downloads in the app store.