Client: Jaarvis Labs
Sector: Technology, Tracking
Project Year: 2014-2015
Project Scope
Branding Strategy
Identity Design
Brand Guideline
App UX/UI Concept Development
Project Brief
Build Republic was approached by tech incubator Jaarvis Labs to help design and develop a wearable GPS tracking device. The project surpassed creating a physical device, but also allowed for an opportunity to explore the digital experience in order to design a well-rounded usability.
Strategy
To understand the foundation of TAG Care meant creating a branding strategy – this served to be important in effectively matching the values to the target users. We wanted TAG to have a sense of value that made people want to give their loved ones and/or use it on something that mattered to them. The motivation was to move away from the negative connotations of surveillance and tracking that is usually associated with GPS products.
