Our collaboration with Haier Group explores the potential growth of consumer white goods within the groups home appliance brands for different market segments .
Together, we have conducted user interviews, market research, and conceived strategies that meets the essential needs of their customers. By doing so, we have been able to establish unique user experiences and create relevant CMF designs effectively for each of the Haier Group’s brand.
Client: Haier Sector: Consumer White Goods Project Year: 2016–Present
Project Scope: Industrial Design CMF Studies Market Research Design Strategy